There are few luggage that stand the check of time higher than a Chanel. Particularly, the Chanel 11.12 involves thoughts when one even thinks of an iconic type. Colloquially referred to as the flap bag, the design first got here on the scene within the ‘80s, when Karl Lagerfeld reimagined the home’s signature 2.55 (which was first launched in 1955) with a double-C clasp, diamond quilted leather-based, and a series strap interlaced with leather-based. The remainder is style historical past.
To honor the icon—and leaning into the truth that buyers had been extra eager to put money into classic handbag styles in 2020—the French atelier is inserting the 11.12 entrance and heart of its latest marketing campaign. It stars alongside the arms of fashions Anna Mouglalis, Imaan Hammam, Louise de Chevigny, Rianne van Rompaey, and Zoé Adjani in images lensed by Inez van Lamsweerde and Vinoodh Matadin.
“In style, each season every thing modifications so quick, it’s good to see these basic luggage which have been round for thus lengthy,” stated van Rompaey. “It is probably the most well-known bag on this planet.” Whereas a Chanel bag comes with a steep price ticket, it’s one of many few style objects you gained’t remorse buying. The bag has a storied repute for retaining its worth over time, making it one of many smartest style investments you possibly can put on.
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